Facebook is yesterday, Lets Link in!

I remember the first time I heard about Linked In was this past summer while I was interning in Manhattan. It was the last few days of my internship and some of the supervisors were talking about their linked in profile and who they knew in common. Linked In is the facebook for business professionals. However, it does not have photo uploads and stickers like facebook and myspace. The sole purpose for this business tool is to network and to stay in touch with former colleagues. Linkedin has over 3.5 million usres and it allows people to build networks and to communicate with potential employers and contacts. Many people have even used it as a job search tool and found the job that will lead them to the next step in their career. The majority of students in the class are juniors and seniors. As we begin to look for jobs we should start utilizing this tool. When you are marketing you have to build and protect your brand. You are the brand and you have to sell yourself to employers.