Converging the Corporate and Internet World

I have been reading many articles about how the corporate world is trying to mingle with the internet world. Many brands realized that they need to reach their consumers by facilitating the use of social networking and familiarizing themselves with blogs. Companies want to interact with their consumers and find out what their needs are. The way to do this is through social networking, blogging and internet innovation. An example of a company who is leading this trend is Nike shoes when they promoted "experimental marketing"in their stores. They are trying to bring brands to life through the experience. Nike allowed customers to customize their own shoes virtually and in person. Brands like Nike are finding new and innovative ways to combine online and in store consumer and brand interaction. This fortification of customer relationship management and social networking proves how this combination can be a useful tool for marketers when they are trying to reach their consumer.